These Are the Best New Makeup Launches Our Editors Are Loving This April


Warmer weather has finally arrived and given us endless occasions to wear the new varieties of makeup hitting the cosmetics shelves. April’s packed with metallic eye shadows to jazz up your conservative family-dinner style, banana-infused face primer to remind you that Summer is near, and music festival-worthy liquid pigments to make a statement with.

Your favorite brands are prepping for the new season with loads of new mascaras, tinted lip balms, and cream formulas to make getting a fresh-looking face fast and easy so you can spend more time in the sun (just be sure to wear your new eye shadow with SPF).

Luckily, our editors have been trying out the latest launches so you know you’re purchasing the very best. Check out our favorite makeup picks, ahead.


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