Ciara just dropped the music video for her song “Set,” and yep, that’s a new hairstyle you’re seeing. In the video, the 33-year-old singer rocks a platinum blond version of her recent pixie cut, and holy smokes, we’re digging it.
Her edgy look technically isn’t a haircut but a custom wig designed by Wild Form founder César DeLeön Ramirez, who styled it with two Unite Hair products before and during the music video shoot. Ramirez first dampened the wig before applying Blonda Fix treatment to tone and brighten it, a Unite Hair rep told POPSUGAR. Throughout the shoot, he periodically sprayed 7Seconds Detangler to achieve that wet, perfectly tousled look.
Ahead, take an all-angles look at Ciara’s funky-fresh platinum hair, followed by a breakdown of the shoppable products Ramirez used on her wig.